The Benefits of Videos for Websites
There are a lot of benefits to include videos for websites into your website design plan.
Firstly there is the obvious visual aspect of Videos for Websites
They say that a picture says a thousand words and presenting visual images to people who are your potential customers really makes an impression that can attract their attention above the normal possibility of a standard website that has no video available. Often the best way to present or construct a video is to use a slideshow of photographs interspersed with text at appropriate positions. This allows a nice progression through the images and avoids any awkwardness of those unused to being interviewed or on camera.
Videos for Websites technical benefits
The second major advantage is the versatility and popularity that video has with the major search engines such as Google and Yahoo. They like video. So much so, that Google has You tube as its major partner that is just behind Google as the most popular search engine. Up to the equivalent of 20 full length movies are uploaded to You tube every day and the popularity is growing. It makes sense to be part of that popularity.
The third major benefit of videos for websites is the power of the back link that comes from adding a video placed on You tube onto your website.
The back link provides “link juice” and as You tube is a powerhouse, having a page rank of 9, it provides a lot of very desirable link juice power. This link juice is a very important part of search engine ranking optimization, or SEO, and will help your website to rank in the search engines. It is part of the popularity game that you need to play to get your website noticed.
There are tips and tricks you can use to enhance the power of your You tube channel and again this is part of the popularity game where you need to have friends on the internet. Be warned though that buying friends can be dangerous as Google has ways and means of finding out about poor quality links from unwanted sources. Back linking should be well planned and executed in an orderly manner to achieve credibility.
Linking to other sites can also enhance your website in Google’s eyes but should not be given at the expense of valuable link juice. Ensure that the links are to authority sites that are relevant and enhance your own site.
Videos for websites are an attractive way to attract people to your website above the usual options.
